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Fostering a new conversation in HR technology.

“For talent acquisition professionals, the shift from a reactive to a proactive model can only happen when you stop thinking like recruiters and start to think like marketers.”

Madeline Laurano, Author

Co-Founder, Chief Research Officer

Aptitude Research Partners

WHAT'S IN THIS REPORT


A research-based overview of the market as well as in-depth analysis on the nine providers who qualified for this report. 


We focus on what matters to the buyer and what solutions might fit with the unique hiring needs of individual organizations.

APTITUDE INDEX REPORT

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RECRUITMENT MARKETING 2017

Talent acquisition begins before an individual even knows they want a job. 



Recruitment marketing is becoming one of the fastest growing areas of HR technology with nearly 70% of enterprise companies planning to invest in these capabilities. 


This fast-growing market is also complex and misunderstood. Many companies have very little understanding of what recruitment marketing is and how to evaluate and select a partner. 


This report from Aptitude Research Partners:

  • Clears up misperceptions around recruitment marketing
  • Defines the recruitment marketing platform
  • Highlights nine key providers in the space


Recruitment Marketing Index 2017

PROVIDERS:

Understand the common Recruitment Marketing buyer profiles and know what you need to provide to meet, and exceed, expectations among this discerning audience. 

WHO SHOULD READ THIS REPORT?

BUYERS:

Make the best-informed decision when considering a talent acquisition solution for your organization aligned to your needs. 


PRESS / INVESTORS:

Read a comprehensive overview of the market as well as in-depth analysis on each of the 10 providers who qualified for this report.

Rethink technology at every stage of the journey.

Aptitude Research Partners is an independent research-based analyst and advisory firm guiding businesses to success within the increasingly complex Human Capital Management Technology Landscape.

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www.aptituderesearchpartners.com